Seafood Watch Business Program

The Seafood Watch Business Program is helping transform the marketplace in favor of environmentally responsible fisheries and aquaculture operations. Join us in making a commitment towards sourcing ocean-friendly seafood.


Become a Partner or Collaborator

Consumer awareness of ocean issues and sustainable seafood is steadily growing. Today, over 50 percent of U.S. consumers say that buying sustainable seafood is personally important and many are willing to pay a premium. Making a commitment to source environmentally responsible seafood is not only an important action to drive positive environmental change—it's also good for business.

Fish market
Seafood Watch Business Partner
We ask that businesses ranging from restaurants to major retailers make a time-bound commitment to sell only environmentally responsible seafood. Your support will help sustain wild, diverse and healthy oceans.
Seafood Watch Business Collaborator
We ask that businesses ranging from suppliers to producers identify environmentally responsible recommendations on all product listings and provide accurate Seafood Watch information to all customers.

Business Program Benefits

All businesses that join the Seafood Watch Business Program will receive:
  • Our full Seafood Watch recommendations data set of over 2,500 recommendations plus automatic notifications of new reports or updates
  • Use of the Seafood Watch brand logo for messaging of your commitment
  • Educational tools and resources to engage your staff and customers about issues facing the oceans
  • Recognition as a member of the Seafood Watch Business Program on our website, through our app and via our social media