“Do you serve sustainable seafood?”
How often do your customers ask whether you carry sustainable seafood? In recent years, the demand for environmentally responsible seafood products has increased and as a business that buys and sells seafood you need to offer sustainable products to meet this demand. Below is a quick overview of how you can transition to serving sustainable seafood.
Offer a sustainable option to your customersStart by committing to sell one item from the Best Choice list to give customers a sustainable option. Seafood Watch's Best Choice list includes hundreds of green-rated products that businesses can feel confident in offering their customers.
Get to know your current seafood productsSeafood products are caught and farmed using different methods around the world—with varying environmental impacts. Learn more about the sustainability of the products you are currently selling.
Remove any seafood items on the Avoid listDo you have any items with one of our Avoid ratings on your menu? If so, make a plan to remove them. Use the Seafood Watch recommendations to see if there is a better option.
Spread the wordMarket your new sustainable offerings to your customers on your website and social media channels. Also, talk to businesses you work with to share—and receive—tips on what they're doing to spread the word.
Train your staffCommunicating with your staff about the changes you are making is an important step. Be sure to educate your staff so they can answer customer questions.
Commit to serving only responsible seafoodNow you’re ready for a comprehensive sustainability plan and commitment that makes sense for your business. Be specific and clear about what your goals are and what is covered by your commitment. This will help you and your customers know what you are working towards.
Tools for BusinessesBelow are some additional tools you can use to reach your seafood sustainability goals.
Seafood AssessmentFishChoice.com is a free, online platform that allows businesses to create a personalized dashboard to track and manage seafood sustainability information. Businesses can self-assess their seafood by creating product lists through an online form and then running an assessment that reports up-to-date sustainability information for each item.
Learn more on FishChoice.com