Our Conservation Partners include zoos, aquariums, science museums and other mission-aligned organizations that engage in and promote the Seafood Watch program in their communities.


Conservation Partner event sharing Seafood Watch messaging

Spreading the Word

Our Conservation Partners help spread Seafood Watch's message to over 100 million people by educating their visitor's about sustainable seafood year-round through their exhibits, feeding programs and public events.

Using Seafood Watch materials and signage, partners are able to host events that help build awareness about ocean-friendly seafood choices and talk with visitors during tours and public programming.


A river otter eating sustainable seafood at Santa Barbara Zoo

Caring for Animal Diets

Ever consider how much a sea otter, penguin or shark eats? In fact, some of these animals can eat upwards of 10 pounds of seafood every day. With a few hundred animals on-site, zoos and aquariums may purchase several tons of seafood a year—making decisions about animal diets very important.

Much of the seafood fed to animals aren't items you'll find on a menu and for this reason, they are often unrated and don't have a sustainability assessment.

We work with our partners to assess the seafood they are currently feeding their animals so that we can make sure food will be available for the animals in their care and their wild counterparts, well into the future.


Server serving sustainable seafood at Oceanside Grill

Serving the Public

Going beyond just talking about sustainable seafood, many Conservation Partners commit to serving sustainable seafood to guests in their on-site restaurants, cafes or catering service.

To meet that commitment, partners work with Seafood Watch to assess the sustainability of their food service and work towards sourcing seafood that follows our guidelines.






Conservation Partner Tools

  • Example of an animal panel
  • Animal Panels

    When you become a Conservation Partner, you can make a splash by displaying a wall-mounted animal panel. Each panel makes the connection between seafood that animals eat as well as the sustainable seafood choices that we can each make. Become a partner to order.
  • Special event kit
  • Special Event Kit

    When you become a Conservation Partner, you can use these tools for outreach events on-site and in your community. The kit is full of interpretive props to hook your audience into meaningful conversations about sustainable seafood. Become a partner to order.
  • Countertop displays
  • Countertop Displays

    When you become a Conservation Partner, you can display our classic, pocket-sized, printed guides that show consumers which seafood items are "Best Choices" or "Good Alternatives," and which ones they should "Avoid" in a countertop display. Become a partner to order.


Incorporating Seafood Watch into Exhibits

Screenshot of the Seafood Watch Cafe interactive

Seafood Watch Cafe Interactive

By popular demand, we created Seafood Watch Cafe, a web-based interactive that features a humorous chef who describes the pros and cons of eating various types of seafood! The main message is that some seafood choices have hidden environmental costs. Presented in English, Spanish and Portuguese, it is similar to a menu so that users can select the seafood they're interested in learning about. You can use this interactive as an educational tool for your staff or patrons, or even build your own exhibit around it—however you use it is up to you!