School of barracuda

Our Mission

Our mission is to empower consumers and businesses to make choices for a healthy ocean.

What is Seafood Watch?

The Monterey Bay Aquarium's Seafood Watch program helps consumers and businesses choose seafood that's fished or farmed in ways that protect sea life and habitats, now and for future generations. Our recommendations indicate which seafood items are "Best Choices" or "Good Alternatives," and which ones you should "Avoid."

We raise public awareness about sustainable seafood issues through our consumer guides, website, mobile apps and outreach efforts. Since 1999, we've distributed over 56 million consumer guides and our smartphone app has been downloaded over 1.5 million times. We also encourage restaurants, distributors and seafood purveyors to purchase from sustainable sources. We have over 200 partners across North America, including two of the largest food service companies in the U.S.

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